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Last Updated on November 23, 2021
Search engine optimization is important for any law firm interested in their web presence or digital marketing. However, SEO is a technical specialty that many lawyers have no experience with.
By working with a reputable SEO company like ApricotLaw, you will witness increased traffic and visibility on your website. Many companies offer SEO services, which can make it feel difficult for law firms to choose the best company for their individual needs.
If you are considering hiring an SEO company for your law firm, use the guidelines below for the best choice.
What Are the Factors to Consider When Choosing a Law Firm SEO Company?
What Do You Want to Achieve?
SEO companies offer different services. For that reason, you need to define your goals to get the right one for you.
Create a list of your needs and what you want to achieve at the end of the partnership and bring them to all to the consultation meetings.
For instance, if you are a personal injury law firm, set clear goals like, “I want to achieve increased traffic with results related to car accidents.”
With such clear goals, it will be easier to get a company that delivers your expectations. Schedule meetings with several companies for comparison and use your best judgment to move forward.
Come Up with a Work Agreement
Reputable law firm SEO companies will agree to draft a memorandum of understanding.
Since it is a long-term project, it is essential to define how the project is run and the expectations from both sides.
Among the main details captured in the agreement include charges and payment terms, and progress reports.
Refer to this document in case of misunderstanding or disagreements in the future.
Communication is key in any relationship. Be keen to understand the communication style of the company during the consultation meetings. Always go with an SEO company whose communication style matches that of your law firm.
For instance, if your main form of communication is via email, working with an SEO firm that prefers calling will be inconvenient to both parties.
What’s more, you need to confirm if you will be communicating with one person or a team.
Go Through Their Website
Visiting the SEOs website helps you confirm if the company offers all the services they promised to offer. Also, confirm they specialize in SEO for law firms or if they are general providers.
In addition, visit the review section and see what previous customers are saying about their services.
Charges and Payment Terms
Cost is a major factor in the purchase of goods and services. SEO companies work under different payment terms. Some require monthly payments, others weekly, while some will require a flat rate for the entire project.
Your budget determines the kind of SEO services you will receive. Come up with a realistic budget and stick to it. The good news is, there is always an SEO company within your budget.
Find the Right Law Firm SEO Company
Finding the right SEO Company for your law firm might not come as quickly as you expected. To make your search easier, follow the five tips above and trust your gut.
In addition, consider a firm that specializes in law firm SEO. They understand the specific challenges related to your field. Many will already know the right keywords and strategies to improve your web presence.