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Last Updated on September 6, 2021
Hotels are a significant part of the tourism industry. Without them, travelers would be left to their own devices in terms of finding accommodation for themselves. As such, hotel owners need to manage a lot of responsibilities. However, not every hotelier’s efforts result in unending waves of customers.
If you own a hotel and find it challenging to attract more tourists to stay in your establishment, do not lose hope. You can turn the tide by focusing on making your hotel as appealing to travelers as possible.
Below, we list some of the best ways to get more tourists through the doors of your property. They range from beautifying your hotel and increasing your language capabilities to creating an official hotel website and staying active on social media. All of them can help you promote your services more effectively and increase the engagement of your guests. Let’s go through them one by one.
Beautify Your Hotel
No matter how many stars your hotel has, your customers should feel comfortable while staying in it. For this reason, you should renovate your hotel space and focus on providing your visitors with good-looking and functional areas.
One of the best ways to achieve this result is by keeping everything in the best shape and making some much-needed improvements from time to time. For example, you can change patterned linens, paint walls with neutral colors, and apply a new epoxy — garage floor coatings can significantly benefit from this treatment.
Once you beautify your hotel, more guests will be inclined to stay longer in it. Plus, they might recommend it to their friends and family, essentially growing your customer base for you. While it is far from being a panacea, it can definitely improve your hotel’s reputation and visibility. Remember — the happier the guests, the more successful your business will be!
Create an Official Hotel Website
In today’s day and age, maintaining a stable online presence is crucial for all businesses. By creating an official hotel website, you can easily increase your brand equity and start attracting more customers to your business.
Your website should be simultaneously attractive and informative. Additionally, it should feature an intuitive design so that visitors can quickly find the information they are looking for. You might also want to dip your toes into SEO practices to make your site stand out from the competition and be even more visible to potential clients.
Increase Your Language Capabilities
Another helpful tip you can follow is increasing your language capabilities. You can do it by hiring multilingual personnel or translating your webpage to another language.
As many of your hotel guests might be tourists from foreign countries, your staff should be competent enough to communicate with them in at least two of the most popular languages, such as English, Spanish, French, Hindi, and Chinese. Moreover, you may collect the data about the languages most frequently spoken by your guests and adjust your language capabilities accordingly.
Thanks to this method, your guests will feel more satisfied with your services. This feeling of satisfaction, in turn, will result in higher rates for your hotel and a substantial increase in positive reviews and revenue.
Stay Active on Social Media
As we already mentioned, the way you present your business online can significantly impact your sales. Nevertheless, the area that requires your special attention the most is social media. There, you can find more unique opportunities to convince more customers to visit your hotel than anywhere else.
Depending on your target audience, you can select the most suitable social media platforms for your business. For example, you can use Facebook and Twitter to attract new customers and stay in touch with your current ones.
The most important thing to remember is that you need to stay consistent with your social media efforts. Only consistency can put you over the hump and bring tangible results.
Create a Customer Loyalty Program
The best customers are the ones that keep coming back. You can create a customer loyalty program to help convince your guests that they should pick your hotel once they decide to revisit the same place.
As we all love getting special offers, your clients will be overwhelmingly happy once they learn how many benefits they can receive if only they visit your establishment the next time around.
The main benefits of building a customer loyalty program include:
- Better customer retention
- More customer referrals
With such excellent advantages, there is no reason not to put more effort into creating an attractive loyalty program. And, as your customers will get discounted rates and promotions, it is a win-win situation!
The Bottom Line
Being a successful hotel owner takes a lot of dedication and hard work. Nonetheless, the guests will not start showing up at your hotel doors on their own. You need to take a few crucial steps for it to happen instead.
Keep in mind that the first impression of how your hotel looks can enormously impact your hotel’s reputation. Similarly, how you present your business online might affect its real-world success more than you might imagine.
To get the most out of the opportunities you have, you should hop on social media and advertise your services through platforms like Twitter, Instagram, and Facebook. Moreover, you might want to create a customer loyalty program and increase your language capabilities. This way, your customers will have a much better time at your hotel and come back more often. Good luck!