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Last Updated on October 29, 2021
If you have a small business online, you’re likely going to rely on the internet to bring you most of your customers and sales. Because of this, it is essential that you understand how to market online. If you want to increase your sales, you need to understand how to use technology to do so. Here are five tips to help you increase your sales online.
Understand Your Target Audience
If you want to know your target audience, you need to let go of stereotypes and really research them. Where do they hang out online? How comfortable are they with technology? What are their needs? Contrary to what you might see in other places, millennials make up 45% of homeowners, a larger majority than any other generation. So if you’re targeting homeowners, what will make your product appealing to millennials? By taking some time to dig deeper into your target audience, you can make your marketing much more effective.
Start a Loyalty Program
One of the toughest parts of an online business is standing out from the myriad of other options out there. You want to get customers, but you also want to get those customers to come back. One way to do this is to start a loyalty program. Get people to sign up and provide them with regular rewards for doing so. For example, you could give customers a coupon or a free gift, then continue to offer things each time that they buy from you. This will both keep you on their radar, give you a way to contact them through your newsletter, and give them an incentive to come back to you instead of choosing other options.
Make Your Website Easily Navigable & Aesthetically Pleasing
Your website is potentially the only part of your business that your customers will see. It is the equivalent of your physical store. So no matter how professional you are in every other aspect of your business, a poorly-designed website will turn some people away. In fact, 94% of people say that website design can cause them to mistrust a business and refuse to use it. Invest the time and money to make your website easy to use and to look professional.
Be Active and Responsive On Social Media
Your social media presence works as both advertising and customer service, so it is important that you are responsive and active. If someone wants to contact you and they know that you regularly post on their social media of choice, they might message you on there. They’ll be unimpressed if they never hear back. Whichever social media sites you use, make sure that you use them consistently.
Host In-Person Pop-Ups
Just because your business is primarily online does not mean you can’t have a physical presence. By hosting in-person pop-up events, you can market yourself face-to-face to people who might not use the same technology as you. This will allow you to make an immediate human connection as well as get your products to them right away. Events are an important part of marketing. The average company dedicates over 30% of its marketing budget to events and exhibits, so it is important that this is part of your own marketing plan as well. It can take a lot of time and effort, but the payoff results in more connected customers and increased revenue.
If your business is primarily online, you need to make sure that you’re following best practices for marketing online. Otherwise, you might find yourself missing out on sales. By connecting with customers over social media and being as professional as possible in your presentation, you’ll show that you and your business are worth spending money on. So, take these tips and apply them to your own business today!