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Last Updated on November 23, 2019
For non-profit organizations hosting events is often the best way for them to earn funds towards their cause. These fundraising events are an opportunity for non-profits to spread the word, educate, and, of course, show thanks and appreciation to donors and sponsors. Whether you outsourced the job to a professional event production company or you’ve been tasked with the responsibility to plan an event, there are various details that need to be considered in order to generate the most awareness and profits.
The first thing you want to do is make sure you have a clear understanding of the purpose of your event. Is it for non-profit dog organizations to raise awareness about pet care and health? Are you trying to raise funds for research, studies, and solutions to epidemics like cancer? Or, are you just looking to show appreciation to your sponsors with a nice lunch or banquet dinner? Identifying the purpose is imperative to ensuring that all other details are aligned to reach your goals.
Whether your main objective is to raise funds or spread awareness, it’s always good to have a fundraising goal in mind. As you sit with members of the planning committee to decide how much you’d like to make from the event, remember to decide on a dollar amount after you’ve paid for the expenses to host the event.
How much is it going to cost you to host an event? More importantly, how much can your organization afford to dedicate to it? As you’re determining a budget, remember to include expenses like staff, venue, food, drinks, entertainment, and anything else you’ll need for the event. You can do some comparative research online to determine a ballpark number for how much things would cost. Also, make sure you leave a bit of wiggle room for things you may have missed or didn’t realize you needed.
Getting down to the specifics of the non-profit event you and the planning committee should start working on the setup of how things will go. This includes deciding the layout of tables and chairs for dining, registration area, a place for the food and drinks, and a place for guest speakers or entertainment to perform.
If you’re going to have a packed house on the day of your event then you need to determine how you’ll market it well in advance. Keeping your target audience in mind, what are some of the best platforms to reach out to them? Should you mail invites, create a page on your company website, advertise through social media, have staff make phone calls, or send out email blasts? Depending on who you’re trying to reach, it may be necessary to consider more than one of these methods of marketing.
Though much like planning a party, hosting a non-profit event requires a lot more details and specifics to be pulled off without a hitch. Whether you’re giving thanks, spreading awareness, or trying to raise funds, each of the above elements is imperative to the planning process. The best way to ensure everything goes according to plan is to create a checklist and utilize the skills and assistance of your planning committee and support staff to get it all done.