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Last Updated on October 7, 2023
If you’re looking to build consumer trust in the “low carb market”, certifying your keto products and brand is your best bet. Keto certification through an established brand will help you do this. As the Keto Diet is one of America’s most popular dietary lifestyle choices, it continues to command a dedicated following daily.
Unlike other diets, the Keto lifestyle requires strict adherence to daily carbohydrate intake that allows the body to enter into a state of ketosis. If your products are labeled as “low carb,” without explicitly defining the amount of carbohydrates, they can lead to confusion and even throw the body out of ketosis. Sadly, the lack of product certification continues to occur as some businesses abuse consumer interest for their personal gain.
The solution? Certifying your Keto products and brand! Here are the top 4 benefits of investing in this decision:
- Creates confidence in your products
The stringent vetting certification process allows consumers to purchase with confidence and have the conviction that their food choices will support their nutritional goals. When your brand undergoes the certification process, it goes through third-party verification that adheres to strict ketogenic standards.
Remember, Ketogenic standards are specifically differentiated according to the type of food products. For instance, snack products must not contain more than six grams of net/effective carbohydrates per serving. Certification also allows a listing of ingredients that aren’t allowed such as hydrogenated oils like vegetable oils and artificial sweeteners.
Keto certification is the best way for your low-carb food brand to create initial conversations that will eventually lead to long-term brand trust and awareness. It’s the best way to convince your customers that they are receiving high-quality ketogenic products.
- Improves product differentiation
Imagine a buyer goes to the grocery store and picks up two oranges. While both are succulent and equally ripe, to the best of consumer knowledge, both oranges are identical. The only problem is, one orange is thirty cents more than the other. Which orange will the average consumer choose? More often than not, a consumer will go for the cheaper orange. So why would consumers pay less for identical products?
Unfortunately for Keto brands, high-quality and low-quality dietary products appear identical to consumers. And the market prices for these products are the same regardless of quality. Therefore, as a high-quality producer, you must employ strategies that will gain you a competitive edge. To do so, differentiate your products and brands in a way that will make a statement. Thus, certification is a crucial strategy that will offer both product differentiation and trust. This differentiation will pay off, especially in the current keto market where product differentiation is low.
- Offers a communication medium
Not only does certification increase trust and offer differentiation from other products, but it also communicates certain product qualities and attributes in an easily understandable language i.e. conveys safety for ketogenic diet adherents in a way that’s easy for consumers to understand. This form of communication will increase market efficiency and help consumers distinguish macronutrient similarities and differences quickly.
Certification effectuates a “separating equilibrium”.When a high-quality producer creates trust, signaling higher prices, low-quality competitors will have to enact different strategies because consumers believe in certified products in comparison to their non-certified counterparts.
- Increases sales
Needless to say, this is the biggest advantage to certifying your Keto products and brand. According to top consumer studies, certified Keto products sell for more. When you prove to consumers that you’ve taken the time to take your products through a certification process, you prove that you’re serious about business and you want to offer the best that can be,
Booming sales lead to repeat business. When customers know what they can expect from you, as long as you offer great products, they will always want to buy from you. The more buyers come back, the easy it will be to create a loyal customer base for your Keto products.
The Bottom Line
Certifying your Keto products and brand means that you’ll be regarded as a highly competent professional who has gained the skills and experience in the business niche. You’ll set a measurable benchmark for your competitors, and increase your return on investment. Most importantly, certification will differentiate you from thousands of Keto brands, that are doing the same thing. It’s time to certify and scale up your business!